Procter & Gamble Earns Spot on the EPA’s 2018 Green Power Leaders List
Published February 13, 2019
Just like every other player in the greater Consumer Packaged Goods (CPG) industry, when Procter & Gamble (P&G) does anything, we sit up and pay attention. In the beginning of October 2018, the United States Environmental Protection Agency (EPA) presented their 18th annual Green Power Leadership Awards at the Renewable Energy Markets Conference. Ten Green Power Partners were recognized across the country, including CPG giant P&G.
As a player within the secondary packaging automation portion of the CPG industry, we’re always keeping an eye on what’s happening with those around us. We take pride in staying well informed and acting as a trusted source of news and information for many. This week, we’re diving into the 2018 Green Power Leaders list and the EPA.
What is the Green Power Leaders List
For the past 18 years, the EPA has handed out yearly awards for excellence in three categories:
- Excellence in Green Power Use
- Green Power Partner of the Year
- Direct Project Engagement
Typically, at the same event, the Center for Resource Solutions (CRS) jointly hands out a few awards of its own within the following categories:
- Green Power Market Development
- International Green Power Market Development
- Leadership in Green Power Education
- Green Power Leader of the Year
The Green Power Leaders List is a way of recognizing companies that are striving to advance the nation’s voluntary green power market. According to the EPA, the deeds that can gain a coveted spot on this prestigious list can range from using enough green power to meet 100 percent of electricity needs to signing long-term contracts that enable new green power project development.
At this year’s event, Procter & Gamble took home an award for Direct Project Engagement after procuring 743 million kilowatt-hours of green power annually utilizing supply options, including onsite biomass PPA, a financial wind PPA, wind REC contracts and on-site solar generation.
When asked about 2018’s winners, EPA Assistant Administrator for Air and Radiation Bill Wehrum had this to say about the victors, “The 2018 Green Power Leadership Award winners have proven real leadership, demonstrating to American businesses that through their investments they can together not only grow America’s renewable energy market, but also reduce air emissions and protect the environment.”
Greater Ramifications of Winning a Spot on the EPA’s 2018 Green Power Leaders List
Procter & Gamble won the 2017 Climate Leadership Award: Organizational Leader from the EPA as well due to their active leadership within the industry to address climate change and reduce greenhouse gas emissions. Winning an EPA award consecutive years comes as no surprise as P&G continues to buckle down on their existing eco-friendly initiatives and instigate new programs.
Gaining public favor through green initiatives has been a trend of the past few years and will surely continue into the foreseeable future. But what results are corporations seeing come of this globally conscious shift? For some; the answer has been increased revenue.
In a 2015 Nielsen report, it was found that overall, consumers were willing to pay extra for sustainability and peace of mind. Millennials, in particular, were shown to place a higher value on this factor than any other demographic while shopping. In fact, 73 percent of Millennials indicated that they were willing to pay more for sustainable goods.
A 2018 study conducted by The Shelton Group showed a staggering 90% of millennials indicated that they would buy from a brand whose social and environmental practices they trusted. Furthermore, 95% of respondents said that they would proceed to recommend these brands to a friend.
Considering that Millennials spend around $600 billion per year, the question is no longer if a company can afford to become eco-friendly. The question now is, can a company afford not to become more eco-friendly?
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